Best Practice for Regional Revitalization – Good examples of regions revived and revitalized by “airport x local tourism resources x hotel” and “attracting human resources x work vacation”
Regional Revitalization
Program date _2022/1/31~2/3
Lecturer  /   [Assoc.Prof. Sou IKEDA] ,College of Business Management
Number of participants  /  18
University  /  Central Philippine University/Philippine、National University of Malaysia/Malaysia
Major  /  Environmental Engineering、Law 、Hospitality Management、Marketing、PLANT BIOTECHNOLOGY、Business Administration、Science in Agriculture、Environmental Management、Environmental Health 、TEACHING ENGLISH AS SECOND LANGUAGE、MECHANICAL ENGINEERING、Agricultural and Biosystems Engineering

Japan is experiencing a declining birthrate and aging population ahead of other countries, and the maintenance and development of local economies, municipal functions, and communities is an urgent issue. These issues are also likely to arise in Europe, the U.S. and other Asian countries, where the birthrate is gradually declining and the population is aging. Similar to Japan, Malaysia and the Philippines have been successful in attracting tourists to their major cities and famous resort areas, but many local cities are struggling to attract tourists. The initiatives of Nanki-Shirahama and Awaji Island are based on a two-pronged approach of attracting human resources (utilizing external resources) and utilizing local tourism resources (utilizing internal resources), and are examples of the use of cutting-edge IoT, which will provide know-how that can be deployed in the countries of the participants.
Nanki-Shirahama Airport was privatized in April 2019 through a concession system. As a demonstration experiment of IoT hospitality services throughout the region, NEC’s face recognition system will be adopted, and a system will be introduced in which travelers can use their registered “faces” as passports before departure at hotels, theme parks, shopping, etc., to check in, enter and exit rooms without keys, and enjoy shopping without the need for wallets or smartphones. In addition, Pasona Inc. has introduced a system that allows people to enjoy shopping without the need for a wallet or smartphone. One of Pasona’s initiatives on Awaji Island is the BPO (Business Process Outsourcing) business. This initiative is expected to increase the number of people living in the local area, as well as develop BPO services beyond the national borders.
In this course, while carefully unraveling these elements one by one, students will understand how they are connected and how they are structured, as well as listen to the real voices of those involved and visit related facilities to acquire the theories we have learned. Through group work, we will also learn about local resources. In addition, through group work, the participants will have an opportunity to think about how to discover local resources and how to develop Japanese know-how for regional revitalization in their countries.



Nanki Shirahama Hotel Seamore
Group Photo

Voice of participants